Stories from the empire. Press coverage, brand updates, and the culture behind the crown.
Broward County's rising star officially joins the Royal Mentality roster, marking the label's first major artist signing and a new chapter for independent music.
A new program designed to bring AI literacy and business automation skills to underserved communities across South Florida, starting with Lauderdale Lakes.
An inside look at the development of Royal Mentality's debut fragrance, from ingredient sourcing to the philosophy behind every note in the bottle.
Exclusive membership tiers now accepting applications. Early access to drops, private events, mentorship, and a direct line to the Royal Mentality inner circle.
How Ashlee Sewell turned a mindset into a movement, building a multi-vertical luxury brand rooted in community, culture, and unapologetic ambition.
Royal Mentality's approach to integrating artificial intelligence across operations, from content creation and logistics to community education programs.
A first look at the upcoming Crown Jewels timepiece line. Precision engineering meets regal design in a collection built for those who understand legacy.
Royal Mentality was born from a simple conviction: luxury should empower, not exclude. Founded in Lauderdale Lakes, Florida, the brand has grown into a multi-vertical holding company spanning fashion, fragrance, music, education, and social impact.
What sets Royal Mentality apart is its integration of artificial intelligence into every pillar of the business. From AI-driven design processes and automated marketing systems to community training programs that teach AI literacy to underserved populations, the company is pioneering a new model of social enterprise.
With the Emperor's New Clothes fashion label, Royal Majesty fragrance line, a growing music roster led by Ace Magnum, and The Royal Family membership community, Royal Mentality is building more than a brand. It is building a legacy that proves culture, commerce, and community can thrive together.
Be the first to know about new drops, artist releases, and exclusive stories from the kingdom. No spam. Only substance.
Join 2,000+ members of The Royal Family newsletter.